Utilities Guilt Customers into Energy Efficiency with Frowny Faces

Would seeing a big red frowny face on your electric bill make you want to be more energy efficient? Sacramento utility companies found out that it actually works, with a new ‘grading’ system that lets you know how your electricity consumption compares with that of your neighbors. It’s keeping up with the Joneses in a whole new way, and it just might foster a competitive spirit that will help the city cut way back on energy use.

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~ by digitalpoetry on February 4, 2009.